Why a small bike shop in California is cleverer than Apple

Posted by on Feb 12, 2013 in Blog

I like a marketing case study about a big brand as much as the next agency bod. It’s always interesting to see how companies with lots of money spend it in the pursuit of more sales, more profile or more consumer love. But ask me for an example of some marketing cleverness, and I won’t ...

Read More

Turkish delight in London

Posted by on Sep 21, 2012 in Blog

This week me and Sheralyn went to London to meet the Cultural Attaché and her colleagues from the Norwegian Embassy. We were there to discuss hcmf// and to update them on the work we’ve been doing to promote Norwegian artists at hcmf// using PR, Twitter, Facebook, e-marketing and the hcmf// website. Norway has a vibrant ...

Read More

The Times’ #cyclesafe campaign

Posted by on Feb 3, 2012 in Blog

We’re right behind The Times’ #cyclesafe campaign. I commute to work sometimes and have had my fair share of close calls with crazy drivers. And no, I’m not a crazy cyclist – I wear a hi-vis jacket, have superbright lights and make the appropriate hand signals. Plus the occasional inappropriate one if the situation demands ...

Read More