The Conference and Hospitality Show is the biggest expo for event specialist, hotels, hospitality providers and independent venues outside of London. Now it its 10th year it attracts thousands of visitors to Leeds every year to find out what’s new, exciting and innovative in the industry and reconnect with event pros from across the UK and beyond.
Objective: Bonner & Hindley provides full PR support for this event, and the CHS Awards to create a buzz about the event, increase footfall and conversations, before, during and after this fantastic 10th anniversary event.
Strategy: By placing features, articles and news updates in the lead up to and after both events across business, trade and regional press, we create a buzz that engages visitors and participants old and new.
Result: Coverage includes a mix of round tables, thought leadership features, and expert blogs offering top tips to other event professionals. B&H works closely with CEO Emma Cartmell and her team, to secure editorial opportunities and profile pieces to promote the work of CHS and also their standing as experts in their chosen field.
We secured excellent coverage in trade press and online and also, for the first time in their ten-year history, got them into the Yorkshire Post and other regional business titles and several spots on the Local TV station. We’re working with them to steadily grown the online audience, engagement and traction with influencers. B&H also offer press and admin support for their Meet the Judges and hosted buying events.