Insurance Endurance is a popular annual motor sports event, held exclusively for members of the UK industry, which had lapsed for several years. Held at Kart PFI, the UK’s largest outdoor karting circuit near Grantham, Lincolnshire, Insurance Endurance is an adrenaline pumping day of karting action where teams of up to 8 drivers from the insurance industry go head-to-head in a 6-hour endurance race.
Objective: Bonner & Hindley were brought in as event management partners in 2017 to raise the profile and relaunch the annual event, increase the number of participants and create a slick, professional and immersive event for teams taking part. The event typically attracts over 100 people from insurance businesses such as Adrian Flux, LexisNexis, Markerstudy and SSP, plus event partners Bankstone and NCI Insurance.
Strategy and results: B&H is responsible for organising and managing the event. Additionally, we produce targeted PR stories and social media posts to raise the profile of Insurance Endurance as the UK insurance industry’s most exciting networking event of the year.
At the 2018 event, 16 teams participated with 104 drivers each tackling Kart PFIs impressive 1,382 metre racetrack. The event provides a fun day out and a fantastic networking opportunity for likeminded businesses. Each year, funds are generated for a chosen charity with £1,005 raised for The Insurance Charities at the 2018 event.
As well as tackling the impressive 1,382 metre racetrack, teams also compete to change all four tyres on a Formula 1 car in the fastest time possible. A speedy 10.9 seconds proved the quickest time in the 2018 Pit Stop Challenge. With the 2018 event proving a roaring success, we’ve already attracted an increased number of teams to the next Insurance Endurance returns to Kart PFI on Tuesday 25th June 2019.