Contemporary folk singer, Kate Rusby – performing under Pure Records – sometimes called ‘The Barnsley Nightingale’, is one of the best known and respected folk singers of her time and one of only a handful to have been nominated for the Mercury Prize.
Objective: working with this family run business to raise the national profile of Kate and introduce new audiences to her astonishing music and Pure record label through PR, building stakeholder relationships with local authorities and charities and growing a digital and online presence.
Strategy: A strong PR focus to achieve national reach for Kate Rusby, developing her audience and event planning to assist with the launch of her stunning new album – Philosophers, Poets and Kings.
Providing best practice guidelines for social media and creating online content, developing commercial relations and work with kate and the team at Pure Records to create a marketing strategy for promoting future gigs, performances and album releases.
Results: B&H is getting Kate’s music added to several playlists in commercial outlets and major high-street retail brands. We’ve secured some great coverage and are focussing on lifestyle features and interviews we are securing exposure for Kate that puts her in front of a new and wider audience. We are currently working with Pure Records and Kate to develop a strategy for 2022.