Newsletters are a brilliant tool for getting up close and personal to customers – which is why we need to make the most out of them.
- Gain subscribers through incentives – Get creative and use competitions, discounts or offers to attract more subscribers!
Make your readers feel welcomed with a personalised ‘Welcome Email’ – Perfect for building a relationship with your new subscribers!
- Show a little personality in your newsletters – Let your readers get to know you and your brand, whether through stories about your staff, historical trivia, or a peak behind the scenes.
- …But try not to overload with content in one newsletter – We all have a short attention span when it comes to reading emails.
- Use emojis… But try not to overwhelm the reader with them.
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- Use good design! Did you know that 87% of marketeers use newsletters to distribute their content? That’s a lot of competition for such a small inbox – We need to get creative if we want to stand out.
Experiment with images, animation, different text, colours – with new tools like Canva and Venngage, you don’t need to be a graphic designer to create an impactful design.
Does your business need help with its’ marketing needs? Feel free to call us at 0113 243 4713 or contact us